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In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
Tokai was seriously considered to start building the first Japanese made Fenders, but after a breakdown in negotiations, Fuji Gen Gakki was chosen instead.
The initial Squier models were launched on July/August 1982.
The SQ Squier series was introduced in late 1983 to early 1984.
In the early 1980s, Japanese labor and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan. It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. Squier Company manufactured strings for violins, banjos, and guitars.The Squier lineup was augmented in 1996 with Affinity series guitars and basses.Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white.
Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.